Robyn Mayne
by Robyn Mayne

When you’re selling your home, one of the most crucial factors is picking a salesperson who is right for you.

Here are seven key characteristics you should look for…

1. Trust and Honesty

Most importantly you want someone who you can trust and is honest with you. There’s a lot at stake, so you need to be certain your agent has integrity.

2. Comfortable

You’ll spend a fair amount of time talking with your agent and making arrangements. You don’t want it to be someone who makes you uncomfortable.

3. People skills

The whole process of selling a home is about dealing with people. Both buyer and seller are making a lot of emotional decisions. Good people skills are essential for a smooth sale.

4. Realistic Pricing

We’ll cover pricing strategy in more depth in a separate article. But for now, you want an agent who will put a realistic price on your home. Too low and you’re missing out. Too high and you will scare off buyers and lose the initial momentum
during the early “honey moon” period when your home first goes to the market and is likely to achieve its highest price.

5. Clear on marketing process

Presenting your home and attracting the best buyer is a marketing game. Find an agent who is clear on the strategy they will use and can explain to you how they’re going to market your home to your greatest advantage.

6. Negotiation

Negotiation skills can make a difference of thousands of dollars in your favour. You don’t have to be trained as negotiator if you have someone working for you who can obtain the absolutely highest price for you that the buyer was prepared to pay.

7. Confidence in ability

You’ve got a lot of options available to you when you’re selecting an agent. Choose one that you are confident in to deliver the results you want.

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