Over the last few years both Australia and New Zealand have undergone a dramatic positive evolution … it’s called Boutique real estate. 

Often, I am asked why a vendor would list their home with a boutique company compared to a big brand. So, what is a big brand? It’s a franchise and franchises are bought and sold. Franchises have set rules and marketing. Moreover, they have a franchise fee which ranges from 6-9%. Invariably this is passed through their commission structure onto their clients.

Coming from a corporate background and having spent 20 years in the corporate world and working for some of the world’s leading real estate brands, this dramatic shift is exciting and endorses our vison with Claridges Real Estate.

At Claridges we are not a franchise however, we enjoy the success and luxury of our three office locations: Mount Maunganui, Omokoroa and Bethlehem Town Centre.

We offer flexible marketing packages, and each is individually tailored to meet our client’s needs and the property we are marketing.  We have embraced digital media and all platforms as this showcases our properties not only to New Zealand but to the world. We are personal – live videos streaming into our channels on each listing. Our campaigns are effective, precise and deliver exceptional results.

Each of our consultants offer a wealth of knowledge including international property, project marketing, fine homes, rural, orchards, golf courses and commercial. 

Therefore, the big brand vs Boutique is not a difficult decision anymore when you want to sell your home. We are excited and committed to the new world of Boutique real estate.. and even more importantly, to our clients.

Please contact us for a fresh appraisal or just a chat.
Kate Evaroa 


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